We all know that Bing Ads is a great way to expand successful paid search campaigns. While autotagging makes sharing AdWords data with Google Anlaytics easy as pie, tracking Bing Ads analytics data requires a bit more effort. The Google Campaigns URL Builder is a nice reference, but takes far too long to use on any account […]
Excel Formulas for PPC Keyword Match Type Manipulation
I’m a firm believer in the power of one’s own resourcefulness. This is especially true in the word of online marketing. SEM managers have a natural tendency to love any tool that can help get the job done quickly and effectively. What’s even better is having the ability to roll your own tools when necessary. […]