Bing Ads URL and Analytics Tagging Made Easy

We all know that Bing Ads is a great way to expand successful paid search campaigns.  While autotagging makes sharing AdWords data with Google Anlaytics easy as pie, tracking Bing Ads analytics data requires a bit more effort.  The Google Campaigns URL Builder is a nice reference, but takes far too long to use on any account [...]

Excel Formulas for PPC Keyword Match Type Manipulation

I’m a firm believer in the power of one’s own resourcefulness. This is especially true in the word of online marketing. SEM managers have a natural tendency to love any tool that can help get the job done quickly and effectively. What’s even better is having the ability to roll your own tools when necessary. [...]